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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06552_Field_TCUM T117.txt
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world. Meantime, the undone paper work mounts on each desk.
And each department daily dispatches personnel by jet to
remote areas for more data and reports. Such is the speed of
this process of the meeting of the jet plane, the oral report,
and the typewriter that those going forth to the ends of the
earth often arrive unable to spell the name of the spot to which
they have been sent as experts. Lewis Carroll pointed out that
as large-scale maps got more and more detailed and extensive,
they would tend to blanket agriculture and rouse the protest of
farmers. So why not use the actual earth as a map of itself?
We have reached a similar point of data gathering when each
stick of chewing gum we reach for is acutely noted by some
computer that translates our least gesture into a new
probability curve or some parameter of social science. Our
private and corporate lives have become information processes
just because we have put our central nervous systems outside